Duties And Responsibilities
Marketing managers create, guide and implement a company’s marketing initiatives and ensure that they align with the company’s values and resonate with the target audience. Some of the duties and responsibilities of a marketing manager include the following:
- Creating marketing strategies to achieve organisational goals
- Implementing marketing campaigns from ideation to execution
- Managing the marketing budget
- Coordinating marketing efforts with cross-functional teams like sales and product development
- Analysing marketing data and metrics to refine marketing strategies
- Staying updated with the latest marketing trends